One of the country's leading cement provider has launched a new multipurpose mortar product called Holcim Multifix. This new innovative and easy-to-use product aids contractors and masons improve the quality of walls, floors, and tile installation in their building projects.
The Holcim Multifix is a combination of sand and cement enhanced with polymer for outstanding adhesion compared to on-site mixed mortars as well as better crack resistance, this can be used just by adding water. It is produced in the company’s drymix plant removing the need for masons to combine materials on site thus ensuring uniform quality and right proportions for the application of the mortar. This product reduces wastes of building materials such as sand because it's factory produced, making it safer and environment-friendly.
Holcim Multifix helps address common challenges of builders in producing mortars such as high-quality raw materials and varying skill levels of workers. Having poor quality mortars is one of the main reasons that impact the quality of the walls said Holcim Senior Vice President for Marketing and Innovation, Ram Maganti. Aside from being an excellent wall plaster, Holcim Multifix can also be used for screeding, a finishing layer of concrete slabs for leveling floors. It can also be used for tile laying.
“We developed Holcim Multifix in line with our company’s commitment to continuously produce innovative building solutions that do not just bring value to our customers but are also sustainable for the environment. Holcim Multifix helps make it easier for our partner builders to produce good quality walls. It is factory-mixed using Holcim cement and quality sand for superior performance. ”
Holcim Multifix is the only all-in-one drymix product in the Philippines. “Holcim Multifix’s Five-Star Advantage means more business for contractors as it helps improve building quality and lessens reworks that can eat up time for additional projects. The simplicity of Holcim Multifix, meanwhile, provides homeowners convenience and value for money,” Maganti added.
The Holcim Multifix is currently available as 25-kilogram bags in select locations in Luzon and will be available in Mindanao in the first quarter of 2021. The Multifix is the latest in the company’s line of drymix products which includes Holcim Skim Coat and Holcim Tile Adhesive.
